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Search engine optimization is a big deal in today’s advanced technologies and modern marketplace. It is THE tool for businesses to get noticed on the Internet as well as the dynamic marketing strategy to draw more web traffic to the business website for more sales and profits. Backlinks – A Powerful Tool in Your Marketing Toolkit. SEO is no longer all about keywords and meta tags. Search engines continue to evolve. Now the links directing traffic to and from your page affect your ranking. Learn how to use them effectively in this e-course.