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This simple step-by-step guide will show you how to build a loyal following on social media. Building your social media profiles to attract more followers takes time, but it can be done. And you don't need a fancy degree or expert knowledge in social media marketing to accomplish this. Anyone is capable of creating an optimized social media profile that will attract followers and build an audience. The key to learning how to utilize the various social media platforms to build your tribe and grow your business is within your reach.