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Trust is hard to build when you don’t even know who the Internet marketer is.  You can’t meet them instantly and they just become a face or a name in a sea of business. But to be an internet marketing guru, you need to build trust and credibility in order to be noticed and to be taken seriously.  While the market has become increasingly virtual, people still consider the person on the other side of the transaction to be a vital part of their decision to buy or not to buy.