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Creating a viral marketing campaign, while not difficult, does take careful planning. You must be strategic and clearly define your goal (or goals) as well as the means you will use to achieve them. What is it you are trying to achieve? Are you trying to attain a certain number of click-thrus? Are you trying to grow your customer base? Or simply attract visitors to your site? No matter what the goal, you must know what it is before you can achieve it.