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Shopping online is a way to make shopping simple.  At the same time, it is also an easy way to make shopping enormously complicated.  Having practically limitless resources, stores, and items for sale can be a double-edged sword.  You could spend your entire life surfing the web, saving large amounts of money, and still not see everything that is for sale.  On the other hand, you could waste your life always looking for a better bargain.