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Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing. First things first, all the efforts will go futile if the correct audience is not recognized. It is the major factor in getting abundant sales, because the right customers aren’t targeted, they won’t buy the product. The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs and is also less pricey.